Our vision and guiding principles are outlined below.

Vision

We will strive to be number one in every market we serve by creating a workplace where teams are committed to our customers in a distinctively New Zealand way, resulting in superior industry returns.

Guiding principles

  • We will be the customers' airline of choice when travelling to, from and within New Zealand.
  • We will build competitive advantage in all of our businesses through the creativity and innovation of our people.
  • We will champion and promote New Zealand and its people, culture and business at home and overseas.
  • We will work together as a great team committed to the growth and vitality of our company and New Zealand.
  • Our workplaces will be fun, energising and where everyone can make a difference.