Air New Zealand and Tourism New Zealand go in search of 8th Wonder of the World in new safety video
Aotearoa, the 8th Wonder of the World sees destinations across the country put forward their submission to be named the 8th Wonder of the World.
Air New Zealand Chief Customer and Sales Officer Leanne Geraghty says Aotearoa, the 8th Wonder of the World is a high impact way to promote destinations across New Zealand, from Cape Reinga to Stewart Island, to both domestic and international audiences.
"With borders closed as a result of COVID-19, we've seen a significant impact on the New Zealand tourism industry. Around 30 percent of people flying on our domestic network are usually visitors from overseas. In the absence of international visitors, the safety video is a unique way to stimulate further local demand, benefiting local tourism operators, the New Zealand economy and Air New Zealand employees.
"The video also assists in supporting the recovery of international tourism once borders reopen. We know the decision-making process for visitors to come to New Zealand will be different into the future – so we need to be building the appeal and desire now in international markets in anticipation of borders reopening. It's important to keep New Zealand as a visitor destination top of mind."
Tourism New Zealand Director Commercial René de Monchy says, "Tourism is vital to New Zealand's recovery and the safety video is another way we are encouraging Kiwis to do something new, by showcasing the amazing range of experiences on offer in Aotearoa. The video also supports our activity offshore to keep New Zealand alive in the hearts and minds of international visitors for when they are able to return."
Air New Zealand has had to be creative with a lot smaller budget this year, shared between Tourism New Zealand and the airline.
About Star Alliance
The Star Alliance network was established in 1997 as the first truly global airline alliance to offer worldwide reach, recognition and seamless service to the international traveller. Its acceptance by the market has been recognised by numerous awards, including the Air Transport World Market Leadership Award and Best Airline Alliance by both Business Traveller Magazine and Skytrax. The member airlines are: Aegean Airlines, Air Canada, Air China, Air India, Air New Zealand, ANA, Asiana Airlines, Austrian, Brussels Airlines, Copa Airlines, Croatia Airlines, EGYPTAIR, Ethiopian Airlines, EVA Air, LOT Polish Airlines, Lufthansa, Scandinavian Airlines, Shenzhen Airlines, Singapore Airlines, South African Airways, SWISS, TAP Air Portugal, THAI, Turkish Airlines, and United. Overall, the Star Alliance network currently offers more than 19,000 daily flights to more than 1,250 airports in 195 countries. Further connecting flights are offered by Star Alliance Connecting Partner, Juneyao Airlines.
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