Air New Zealand's "Bare Essential" in-flight safety video featuring staff wearing nothing more than body-paint has had more than three million views on YouTube in the 10 days since it was launched.
The video, in which body-painted cabin crew and pilots deliver the in-flight safety briefing to customers travelling on 737 domestic jet services, is the third most viewed video globally on YouTube in the past week.
Air New Zealand General Manager Marketing Steve Bayliss says the number of Bare Essential views on YouTube in the past week has even surpassed those for King of Pop Michael Jackson's final rehearsal footage.
"Bare Essentials is now the number one most viewed New Zealand travel video of all time on YouTube, surpassing our Nothing to Hide television commercial which is now sitting at number two," he says.
Mr Bayliss says the genuine, fun and engaging approach taken by Air New Zealand to its in-flight safety briefing had clearly resonated with both customers and media.
"We have been absolutely stunned by the massive international interest in our in-flight safety briefing, with the New York Times, CNN, BBC, the Telegraph and Channel Seven Australia among those news outlets running articles. We've even featured on American Idol host Ryan Seacrest's blog," he says.
Mr Bayliss says the Nothing to Hide television commercial, which features eight body-painted Air New Zealanders including Chief Executive Officer Rob Fyfe, has had almost 2.7 million views on YouTube since it was launched on May 10.
"In total, we've had around 6.5 million views on YouTube for the whole Nothing to Hide campaign, including views for our blooper and behind the scenes videos."
The Nothing to Hide campaign is designed to highlight the transparency of Air New Zealand's all-inclusive domestic airfares – with the message that, unlike competitor airlines, what you see is what you get.
See www.nothingtohide.co.nz which features the new safety video, a comical bloopers version and the original television advertisements.
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Issued by Air New Zealand Public Affairs ph +64 9 336 2761
Air New Zealand is proud to be a member of Star Alliance, which provides connections for our customers to 912 destinations in 159 countries worldwide. For more information about Air New Zealand visit www.airnewzealand.com and for more information about Star Alliance visit www.staralliance.com.
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Air New Zealand is proud to be a member of Star Alliance. The Star Alliance network was established in 1997 as the first truly global airline alliance to offer worldwide reach, recognition and seamless service to the international traveller. Its acceptance by the market has been recognised by numerous awards, including the Air Transport World Market Leadership Award, Best Airline Alliance by both Business Traveller Magazine and Skytrax. The member airlines are: Adria Airways, Air Canada, Air China, Air New Zealand, ANA, Asiana Airlines, Austrian, Blue1, bmi, Continental Airlines, Croatia Airlines, EGYPTAIR, LOT Polish Airlines, Lufthansa, Scandinavian Airlines, Shanghai Airlines, Singapore Airlines, South African Airways, Spanair, SWISS, TAP Portugal, Turkish Airlines, THAI, United and US Airways. Aegean Airlines, Air India, Brussels Airlines and TAM have been announced as future members. Overall, the Star Alliance network offers 19,500 daily flights to 1,071 airports in 171 countries.
For more information about Air New Zealand visit www.airnewzealand.com and for more information about Star Alliance visit www.staralliance.com.
